The Lobby COMMUNITY PLATFORM

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B2B2C · SaaS · Multifamily Residential

The Building
Operating System

Private, AI-powered, purpose-built for multi-unit residential. Residents connect. Managers retain. Everyone wins.

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0
Phases Shipped
0
DB Tables (All RLS)
0
Screens Built
Apr '26
Go-Live Target
The Problem

Property management is broken at the community layer

Residents are invisible. Managers are blind. And $2B+ flows through generic tools that were never designed for residential community.

🕳️
$3,500 avg
Cost to replace a single resident — recruiting, lost rent, make-ready, leasing fees. Managers have zero early warning signal.
📭
0 purpose-built tools
No software category exists for hyperlocal, private residential community management at the building level. Managers stitch together email, Facebook Groups, and paper notices.
📉
52% of residents
Say they'd stay longer in a building with a stronger community. Yet no PM tool tracks or builds that community layer at all.
The Current Stack (Every Building)
📧 Bulk Email
📄 Paper Notices
💬 Facebook Groups
📱 Group Texts
📋 Paper Sign-ups
🗂️ Excel Sheets
📞 Phone Calls
🚪 Door Knocking
📬 Mailbox Flyers
🖨️ Printed FAQs
~$1.2B/yr
Addressable at $5/unit/mo — across 20M+ US multifamily units. No purpose-built community-layer platform owns this market.
The Solution

One platform. Three stakeholders. Zero friction.

TheLobby is a private building-scoped app combining a resident social layer with a full manager dashboard — powered by progressive trust, real-time data, and AI.

🏠
Resident App
A private, calm social layer for building residents. No algorithm, no ads, no strangers.
Community feed, DMs, events, groups
Marketplace, skills board, local perks
Maintenance tracker, amenity reservations, polls
Anonymous neighbor nudge, renewal surveys, building status
5-layer progressive trust system
📊
Manager Dashboard
Full property management command center with community health visibility and retention tools.
Analytics, flight risk, renewal pipeline
Announcements + push notifications (Emergency, Maintenance, General)
Moderation, compliance log, dispute insights
Team accounts, amenity manager, accommodation queue
🤖
Concierge AI
Claude Haiku 4.5-powered enterprise layer for multi-building portfolio management.
Auto-reply to resident DMs 24/7
Portfolio-level analytics + cross-building drill-down
Global moderation queue
No third-party data sharing — fully private
Market Opportunity

A multi-billion dollar category with no dominant player

~$1.2B
Annual TAM
@ $5/unit/mo
20M+
US Multi-unit
Rental Units
$3.5K
Avg Resident
Replacement Cost
0
Purpose-Built
Community Platforms
Business Model

B2B SaaS with a free resident flywheel

Managers pay. Residents are free forever. The resident free tier drives adoption that makes Pro's retention tools indispensable.

Starter
Free / building / yr
Small independents & first-time adopters — drives network effect
Full resident community app
Events, groups, DMs, marketplace
Maintenance request intake
Push notifications + announcements
5-layer trust onboarding
Learn More
Most Popular
Pro
$299–599 / building / yr
Professional PMs managing 1–4 buildings who need retention data
Everything in Starter
Analytics dashboard (11 reports)
Flight risk detection (30–90 day)
Renewal intent pipeline
Compliance log + dispute insights
Staff/team member accounts
Amenity reservations manager
Learn More
Enterprise
$1,200 / building / yr
Multi-building management companies (5+ buildings)
Everything in Pro
Concierge AI auto-reply (24/7)
Portfolio-level analytics
Global moderation queue
Cross-building drill-down
Contact Us
ROI Math: Replacing one resident costs ~$3,500. Pro plan costs $299–599/yr. Retaining even one resident delivers an 11× return on year one — and the platform compounds as community grows.
Roadmap

Phase 22 shipped. App Store submitted.

22 phases of continuous development. 87 database migrations. 12 edge functions. Pilot live in Atlanta, GA.

1–10
Core Foundation
2024–2025
Phone OTP auth via Twilio
5-layer trust system
Feed, DMs, events, groups
Manager dashboard + moderation
Shipped
11–17
Media + Trust Automation
2025
Image uploads (signed URLs)
Push notification infrastructure
Automated trust upgrades (cron)
Event reminders + offline mode
Shipped
18–20
Concierge AI
2025–2026
Claude Haiku 4.5 integration
Cross-building dashboard
Plan tier gating (PlanGate)
GDPR data export
Shipped
22
Pain-Point Suite
Mar 2026
14 features across 4 sprints
Maintenance timeline + pulse
Renewal intent + flight risk
Amenity reservations + staff roles
Shipped Apr '26
22+
Expansion
2026+
GPS verification (Radar.io)
Manager web portal
SMS broadcasts
Atlanta → LA → NYC → Chicago
Planned
Enterprise Security

Built private-first from day one

Every architectural decision prioritizes tenant isolation, data minimization, and auditability. RLS on every table. No exceptions.

PostgreSQL RLS — All 70 Tables
Building-Scoped Tenant Isolation
Supabase Auth + SMS OTP
5-Layer Trust System
🔒
🏗️
70 Tables — All RLS-Enforced
Every database table has Row Level Security enabled. Users can only access data from their own building via building_id scoped to auth.uid(). Cross-building data leakage is architecturally impossible.
📱
SMS OTP via Twilio — No Passwords
Phone number as identity anchor. 600-second OTP expiry. Door code bcrypt-hashed in DB — plain text never stored. Rate-limited with 3-attempt lockout.
🏢
Building-Scoped Tenant Isolation
Every user is scoped to their building_id at the database layer. Data from other buildings is architecturally invisible — not just hidden in the UI. Cross-tenant leakage is impossible by design.
🛡️
5-Layer Progressive Trust System
New residents start in probationary mode. Trust is earned through phone OTP, philosophy gate, lease confirmation, door code, and neighbour endorsements — unlocking features progressively.
Traction

Phase 22 complete. App Store & Play Store submitted.

0
Phases Shipped
0
Screens Built
0
DB Tables (All RLS)
0
DB Migrations
0
Edge Functions
0+
UI Components

Pilot building: Atlanta, GA — founder's own building. Real-world validation before city expansion.

Request Full Investor Deck →
For Property Managers

Stop Losing Residents
to Silence

TheLobby gives your building a community layer — and gives you the analytics to know exactly who's at risk of leaving, 90 days before they do.

Start Free Today See Plans
No credit card required Free Starter plan forever 5-minute setup
Before TheLobby → After TheLobby

You already have the building.
Now give it a nervous system.

Every pain point your residents feel is data you never had — until now.

❌ Before
No churn visibility
You find out a resident is leaving when they hand in notice. No warning. No data. No time to act.
✅ After
Flight risk alerts, 30–90 days early
Renewal intent surveys fire at 90 & 60 days. Per-resident intent badges. Manager sees who to call before the lease is lost.
❌ Before
Maintenance is a black box
Residents submit tickets and hear nothing for days. Frustration builds. Reviews suffer.
✅ After
5-step timeline + auto-push updates
Every status change triggers a push notification. Residents rate the resolution. Satisfaction pulse builds your track record.
❌ Before
Zero compliance documentation
Fair housing complaints, noise disputes, accommodation requests — handled ad hoc with no audit trail. Liability risk is real.
✅ After
Full compliance log, always-on
Merged audit trail for all moderation, accommodation requests, warnings, and restrictions — tabbed and exportable. Anti-retaliation flag built in.
❌ Before
Amenity booking is chaos
First-come-first-served. Booking conflicts. Damage disputes with no documentation. Time wasted resolving neighbor friction.
✅ After
Hourly slot grid, conflict-guarded
Residents book gym, pool, rooftop with real-time availability. Database-level conflict guard. Zero double-bookings. Zero disputes.
Manager Features

Everything you need.
Nothing you don't.

From day-to-day operations to long-term retention strategy — all in one platform.

📊
Analytics Dashboard Pro
11 parallel query reports — post categories, engagement trends, alert frequency, resident activity. Month-over-month comparisons.
→ Data-driven decisions, not gut feelings
⚠️
Flight Risk Detection Pro
30–90 day churn signals based on resident activity patterns + stated renewal intent from push-triggered surveys.
→ Act before the 60-day notice window
🔧
Maintenance Queue
Ticket management with priority, photos, 5-step status timeline, auto-push notifications per transition, and satisfaction pulse.
→ Build resident trust through transparency
⚖️
Compliance Log Pro
Merged audit trail of moderation, accommodation requests, warnings, and restrictions — tabbed by category with timestamps.
→ Fair housing audit-ready, always
📅
Renewal Pipeline Pro
Lease expiry dashboard with per-resident intent badges (renew/undecided/moving). Private notes modal. Survey auto-triggered at 90 & 60 days.
→ Retention planning with real data
👥
Staff Accounts Pro
Invite leasing agents, maintenance staff, and read-only admins with role-appropriate access boundaries — no shared credentials.
→ Delegate without security compromise
🏊
Amenity Manager Pro
Configure amenities, manage hourly reservations with conflict guard, toggle active/inactive, view booking overview.
→ Eliminate booking disputes entirely
🚨
Incident Broadcast
Activate building-wide incident mode with one tap. Persistent cross-tab banner. Live status updates to all residents instantly.
→ Crisis comms in seconds, not hours
🤖
Concierge AI Enterprise
Claude Haiku 4.5 auto-replies to resident DMs routed to concierge. Cross-building portfolio dashboard. Rotating credentials.
→ 24/7 AI-assisted support at scale
Plans

Start free. Upgrade when residents love it.

All plans include the resident app free forever, enterprise-grade security, and mobile-first design.

Starter
Free / building / yr
Perfect for independent landlords getting started
Community feed & announcements
Resident directory + verification
Events, groups, direct messaging
Maintenance request intake
Building status board + FAQ
Push notifications
Get Started Free
Best Value
Pro
$299–599 / building / yr
Professional PMs who need retention data
Everything in Starter
Analytics (11 reports, MoM trends)
Flight risk + renewal pipeline
Compliance log + dispute insights
Staff/team member accounts
Amenity reservations manager
Accommodation request queue
Book a Demo
Enterprise
$1,200 / building / yr
Management companies with 5+ buildings
Everything in Pro
AI Concierge auto-reply 24/7
Portfolio-level analytics
Global moderation queue
Cross-building drill-down
Contact Sales
ROI

One retained resident pays for the platform for years

The math is simple. The impact is compounding.

$0
Avg Turnover Cost
Recruiting, lost rent, make-ready, leasing fees — per resident replaced
$0
Pro Plan / Year
Starting price for the full Pro retention toolkit — analytics, flight risk, renewal pipeline
0×
Year-One ROI
Retaining just one resident delivers 11× return in year one. Every retained resident beyond that is pure upside.
Replacing one resident costs more than 3 years of TheLobby Pro
Start free. Upgrade when the data proves it. The platform pays for itself the first time flight risk detection saves a lease.
Get Started Free →
🎬

See TheLobby in Action

Want a full walkthrough of the resident and manager experience? Request a private video tour of the app — we'll send you a recorded demo tailored to your property size.

▶ Request Full Walkthrough Video

Usually delivered within 24 hours · No commitment required

For Residents · Always Free

Your building,
finally connected.

Private, calm, no algorithm. TheLobby is the community layer your building has been missing — verified residents only, free forever, and built around your privacy.

Download the App See What's Inside
Free forever Building-only, no strangers No public profiles No algorithm
🍎App Store 🤖Google Play
What You Get

Everything for life inside your building

19 features built around your privacy — all free, all building-scoped, all yours.

🏠
Lobby Feed
Building-scoped community feed with posts, comments, reactions, and polls. No algorithm, no ads.
Free
💬
Direct Messages
Private 1:1 and group DMs scoped to your building. Trust-only toggle to control who can reach you.
Free
🔧
Maintenance Requests
Submit tickets with photos. Track 5-step status timeline with auto-push updates per transition.
Free
📅
Events & RSVP
Building events with RSVP, location, and push reminder notifications before the event.
Free
👥
Interest Groups
Self-organized communities within your building — dog owners, book clubs, runners, and more.
Free
🛍️
Marketplace
Buy, sell, give away, lend, or request items with your neighbors. Auto-expiring listings.
Free
📋
Building Status Board
Real-time status of elevator, water, internet, laundry, and more. Know before you leave the unit.
Free
🏊
Amenity Reservations
Book gym, pool, rooftop, and shared spaces with an hourly slot grid and real-time availability.
Free
🔕
Noise Incident Log
Private 3-tap logging of quiet-hours noise. Invisible to neighbors. Manager sees trends only.
Free
👋
Neighbor Nudge
Anonymously nudge a neighbor with a template message. No confrontation, no freeform content.
Free
📦
Package Alerts
Get notified the moment a package arrives. Package alert posts appear in your feed automatically.
Free
🚨
Incident Broadcast
When management activates incident mode, a persistent banner appears with live building updates.
Free
Privacy First

Private by design.
Yours by default.

Every architectural decision was made to protect your privacy — not to maximize engagement or sell your data.

🏗️
Building-Scoped Only
You only see residents from your own building. No neighborhood feed, no strangers. 70 database tables — all with row-level security enforced. Cross-building data leakage is architecturally impossible.
📱
SMS-Verified Identity
Every resident verifies physical residence before entering the community — via GPS, lease email, or manager approval. 5-layer progressive trust system. No anonymous accounts, no bots.
🚫
No Algorithm, No Ads
Your feed is chronological. No engagement optimization. No ad targeting. No content amplification. TheLobby makes money from property managers — not from your attention.
🔒
No Public Profiles
Your profile is only visible to verified residents of your building. Opt out of neighbor directory entirely. DM trust-only toggle. Anonymous reporting. Anonymous noise log. GDPR data export anytime.

Powered by Supabase — enterprise-grade PostgreSQL with row-level security on all 70 tables · Twilio SMS OTP authentication · Image URLs signed with 1-hour expiry · Soft deletes only, full audit trail preserved

Get Started in Minutes

Joining is simple.
Leaving the group chat is optional.

TheLobby replaces the building group chat — with privacy, structure, and features your group chat never had.

1
Enter your phone number
Your phone is your identity. No email, no password, no account to forget.
2
Verify via SMS OTP
6-digit code via Twilio. Expires in 10 minutes. Delivered instantly.
3
Verify your residence
GPS check, lease email, or building invite code — prove you live there before you get in.
4
Set up your profile
Display name, unit number, optional photo. Read the community principles.
5
Enter the Lobby 🎉
Read posts from real neighbors. Get endorsed. After 30 days, earn full posting rights.
Under 3 minutes
✓No email required
✓No password to remember
✓Resident-only access guaranteed
✓Privacy settings configured by default
✓Free forever — no credit card, no trial
Pilot live · Atlanta, GA · April 2026